No one can predict the future with complete certainty, but that doesn’t stop people from making predictions. In the world of hospitality, there are several trends that are likely to take off in 2022. From new dining experiences to increased focus on sustainability, here are four trends to watch for in the coming year. Do any of them appeal to you? What other trends do you think will emerge over the next few years? Let us know in the comments!
What are the most recent hospitality sector trends? Without a doubt, the pandemic and subsequent economic slowdown, which was worse than the 2008 recession, as well as the instability caused by demand variations, will have a significant impact on hospitality in 2020 and 2021, with long-term implications. In reaction to this unique scenario, several creative answers have accelerated current hotel sector trends and spurred long-term change.
Meanwhile, society has changed, partly as a result of shifting values following the pandemic’s severe period. While the popularity of staycations, hygiene regulations, and contactless technologies – all of which are now firmly established in the daily activities of hospitality organizations – has increased dramatically new trends are emerging in 2020 and 2021.
In 2022, the hotel industry will be shaped by ten trends
1. Leisure travelers and hotel work environments
For many employees, working from home has become the norm, and it is expected to become more than a passing fad. An unprecedented number of high-profile organizations, led by massive digital companies such as Twitter, Facebook, and Amazon, have stated that they would embrace a hybrid or flexible approach to working from home, a shift exacerbated by the global public health crisis. By 2021, the percentage of people who work remotely on a regular basis is expected to triple globally.
This means that bleisure travelers and locals looking for a change of scenery are using hotels as makeshift offices. This is a terrific opportunity for hotels and food and beverage establishments to capitalize on the trend and alter their products to meet the needs and wants of this rapidly rising audience; numerous plug connections, free high-speed WIFI, and excellent coffee are all good places to start.
2. A holistic approach to hospitality, as well as health and well-being
Preventative medicine and self-care are undeniably trendy right now as a result of the COVID pandemic. The wellness industry is growing into a trillion-dollar industry, and hospitality venues, particularly those with existing spa facilities, are well-positioned to profit from it.
In addition to the usual beauty and relaxation spa offerings, there is a rapidly growing demand for health diagnostic technology and bespoke treatment plans delivered by experts who conduct personal or group sessions to improve vitality, healing, stress management, emotional balance, mindfulness, and sleeping patterns. More spa trends for 2022 are discussed in this article.
3. Guests’ digital experiences
Hoteliers are increasingly relying on apps to manage the services they provide to their clients, and they can now have complete control over many aspects of the visitor cycle and experience. Without a doubt, the movement toward digital and contactless services has accelerated since 2020. Because of the rising usage of technology-assisted solutions, customer-facing services such as mobile check-in, contactless payments, voice control, and biometrics are getting a makeover.
Consumers who have become accustomed to unlocking their cell phones and PCs using facial and fingerprint authentication will soon demand the same convenience in their hotel rooms. Unfortunately, companies that desire to adopt these upgrades may find that installing and maintaining them is prohibitively expensive. We propose that you dig deep and invest if you want to stay ahead of the curve, we recommend that you dig deep and invest.
Today’s visitors expect to be recognised and treated as individuals. While tools such as Mailchimp and Zoho have made customized email marketing more accessible to the general public by providing highly targeted audience-specific messaging, businesses are going above and beyond to personally greet their visitors. Data allows hotels to tailor offers and promotions and automatically give similar services to previous stays, much beyond simply adding the customer’s name to email greetings.
Technological systems such as CRM and CEM employ big data to create one-to-one interactions between guests and hosts at scale. During the booking process and in answering frequent inquiries, AI-powered chatbots have proven to be a significant customer support component.
Hotel operations are increasingly being shaped by the use of management tools to track and maximize income, customer interactions, property, channels, and reputation. Not to mention the increased importance of integrated messaging, predictive analytics, customer profiling, and middleware (software that connects disparate systems).
5. Learn about economy and essentialism
Customers want a high level of personalization and one-of-a-kind experiences. This could result in the travel agent’s downfall and the emergence of the self-guided traveler.
There is a concept known as “travel guilt.” The weary cliché “less is more” has been given fresh life by minimalism. Travelers are less interested in flashing their cash and prefer to spend it wisely, meaningfully, and in ways that benefit the world. Unique experiences that give back to local communities in meaningful ways are in high demand, as are niche hotels, adventurous vacations, and relaxation retreats.
6. Strategy for Asset Management
In the industry, the asset-light model has gained traction. The separation of operations and real-estate assets now allows hospitality businesses to focus on their core competencies, resulting in enhanced efficiency.
It does, however, increase the complexity and potential for agency concerns, which explains the emergence of new occupations such as asset managers. Furthermore, as the hospitality industry has grown increasingly complex, new job categories have emerged. Simultaneously, there has been an increase in the demand for quantitative skills (for forecasting, budgeting, and so on).
7. Traveling alone
In the age of mindfulness, many people have embraced the meditative value of spending time alone and venturing out into the big wide world without fear, interacting, and making friends to whatever degree suits them. Barriers between hotel staff and visitors are being broken down, interior design selections are being made to create a sense of homeliness, and an informal atmosphere is being fostered to make single travelers feel at ease. A sense of hotel community is fostered by this, as well as a less pronounced divide between visitors and locals.
8. Long-term viability
In recent years, “sustainability” has resumed its place in the hotel sector as a current and trademark term. As a logical extension of avoiding disposable plastics, minimizing unnecessary paper consumption due to opt-in receipts, and reducing food waste, more far-reaching ethical and environmental factors are influencing decisions made at the hotel management level. When decisions about simple things like where to put towel rails during renovations are made at scale, the consequences are enormous. Among other modest eco-friendly improvements, replace compact toiletries with larger, locally sourced dispensers, use ethically crafted bed sheets made from organic materials, and cut energy consumption with smart lighting. Environmental benefits of vegan and vegetarian diets are well-known.
The hospitality and travel industry is rapidly changing, and if you want to stay ahead of the curve, it’s important to know what trends to watch for in 2022. At IIHM, we are dedicated to helping our students make their mark in this ever-growing field. Our world-class faculty will teach you everything you need to know about the latest hospitality and travel industry trends so that when 2022 rolls around, you’ll be ready for whatever comes your way. What trend are you most excited about?